PENGARUH KEAMANAN, KEPERCAYAAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI MEDIA SOSIAL INSTAGRAM (Studi pada Pengguna Media Sosial Instagram di Kota Malang)

This research was aimed for knowing the influence of security, trust and service quality on purchase decision in social media instagram. This study used multiple regression analysis on respondents were purposed to the malang society which had made a purchase online in social media of instagram using purposive sampling method with a questionnaire for data collection. The result of this research revealed that security, trust and service quality as simultan test have effect to purchase decision. As parcial system analysis service quality has effect to purchase deciosion, trust has influence to purchase decision, It is also happen to service quality who has influence to purchase decision in social media instagram. The service quality is the most influence variable towards the purchasing decision in social media instagra