PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MATIC NEW HONDA SCOOPY (Studi pada Konsumen New Honda Scoopy di Kota Malang)

The research has purpose in order to determine the effect of product quality, price and promotion to the purchase decision of automatic motorcycle New Honda Scoopy in Malang city. Type of this research is quantitative descriptive. The sample in this research totalled 100 respondents. The research data was obtained by distributing questionnaires to 100 respondents. The data is analyzed by using multiple linear regression analysis method. Based on the results of data analysis showed that: 1) The product quality has a positive and significant effect on the purchase decision of the automatic motorcycle New Honda Scoopy. 2) The price has a positive and significant effect on the purchase decision of the automatic motorcycle New Honda Scoopy. 3) Promotion has a positive and significant effect on the purchase decision of the New Honda Scoopy motorcycle. 4) product quality, price and promotion simultaneosly have a positive and significant effect on the purchase decision of the automatic motorcycle New Honda Scoopy in Malang city. 5) Product quality gives the biggest effect to the purchase decision of the New Honda Scoopy in Malang city