PERAN OBYEK DESA WISATA PUJONKIDUL TERHADAP KONDISI SOSIAL EKONOMI MASYARAKAT SEKITAR

Pujonkidul Tourism Village is one of the rural tourism destinations located in Malang regency. Pujonkidul Tourism Village is a pilot village developed by the government in the improvement and utilization of natural potential as agricultural land to serve as a tourist attraction. This study aims to find out the game in the Village Tourism Pujonkidul to socio-economic conditions surrounding communities. This research uses qualitative and quantitative approach presented descriptively. Data collection was done by interview with research subjects of community leaders, pokdarwis, the manager of rice cultivation cafes, and the surrounding community in Pujonkidul Tourism Village. Proof of data validity using source triangulation. Analysis of data used in qualitative data, data reduction, display data and conclusions. While in using quantitative use Paired Sample T-test. The results of this study indicate that the presence of tourist destinations in the village of Pujonkidul plays an important role in changing the socio-economic conditions of people in Pujonkidul Tourism Village. In the social field, the gap begins to decrease and cooperation among the people in the channeling of business opportunities the better. In the economic field, unemployment in the village is decreasing as some villagers who own the land around the tourist attraction establish tourist attractions and trade kiosks. Thus, the opportunity to work is getting bigger. In addition, the economic condition of the people of Pujonkidul Tourism Village that experienced a decrease in income since the development of tourist destinations