ANALISIS RENCANA INVESTASI PENAMBAHAN ARMADA BUS PARIWISATA PADA PO BIRU SAMUDRA

Every companies have a strategy that must be done to expand their business in the present and also in the future. One of the policies undertaken for the business development is an investment, of which investment can be in the form of fixed assets. The companies’ investment requirement plan can be done by analyzing the feasibility of the investment plan. This study aimed at determining the feasibility of an investment plan addition of a tourism bus armada at the PO Biru Samudra. The descriptive with case study approach was used as the type of study. The analysis tool, which used in this study, was Capital Budgeting. The results showed that the addition plan of One Armada on the PO Biru Samudra was feasible to be done. This could be proven from the Average Rate of Return (ARR) and Internal Rate of Return (IRR) values, of which values exceeded the level of Cost of Capital that were desired by the companies. The return of investment based on the Payback Period (PP) was for 2 years 4 Months 7 days which faster than the economic life of Net Present Value (NPV) assets was positive. While the value of Profitability Index was above 0, which meant that the investment of fixed assets would be profitable