PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN (Studi Pada Pelanggan Restoran Panties Pizza Batu)

This study aims to determine the effect of product quality, service quality and price against customer satisfaction (Study on Panties pizza Batu Restaurant). This type of research is survey method. The population in this research is all customer of Panties pizza Batu Restaurant. The sample in this research using non probability sampling technique with 100 respondents. Validity test in this research use comparison r value count with r table. Test Reliability in this study with coefficient Cronbach Alfha and data analysis techniques used in this study is logistic regression. The result of this research can be concluded that product quality, service quality and price have positive and significant influence to customer satisfaction and variable which have the most influence to customer satisfaction is service quality