ANALISIS PENGARUH JASA, KUALITAS JASA DAN HARGA TERHADAP KEPUASAN PADA PELANGGAN (Studi Pada Indihome PT. Telkom Malang)

The purpose of this study is to determine and analyze the effect of service connection, service quality and price to customer satisfaction IndiHOME in PT Telkom Malang. The population in this study are the customers of IndiHome products in PT Telkom Malang and determined as many as 45 research samples. Data analysis technique used in this research is scale scale analysis and multiple regression analysis.Based on the results of research and discussion that has been done then it can be concluded that the service connection access, service quality and price significantly affect IndiHome customer satisfaction. Respondent's response to his satisfaction in the use of IndiHome products included in the high criteria. Advice given to PT Telkom is expected to maintain the quality of IndiHome connection access, maintain the quality of IndiHome connection access and maintain the price at a competitive level in accordance with the quality of service provide