PENGARUH KEPERCAYAAN DAN KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION MELALUI MEDIA SOSIAL INSTAGRAM (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang)

This study aims to determine the influence of trust and convenience to the decision to purchase fashion products through social media Instagram. Type of research used in this research is survey method. Population in this research is all student of faculty of economics and business of university of muhammadiyah malang who have made purchasing of fashion product through social media of Instagram at least once. The sample in this research using purposive sampling technique with 100 respondents. Validity test in this research use a ratio of r value count with r table. Test reliability in this study using cronbach's alpha. Analysis technique in this research is multiple linear regression by using t test. The results of this study can be concluded that trust and ease significantly and positively affect the purchase decision