PENGARUH ILUSTRASI IKLAN LIFEBUOY TERHADAP MINAT BELI (Studi Pada Ibu Orang Tua Murid di Sekolah Palm Kids Kota Malang)

Advertising is one tool in marketing communications. Advertising is seen as the most common medium used by a company, especially consumer products. The attractiveness of advertising is very important because it will improve communication success with consumers. Therefore advertising should be designed as attractive as possible. The purpose of this study is to determine whether there is influence between the illustration on the Lifebuoy Clini-shield Shower Gel advertising over consumer buying interest. Also to find out how much interest consumers buy the product. Teknik sampling yang digunakan dalam penelitian ini adalah total sampling. Penelitian ini menggunakan pendekatan kuantitatif. Dengan mengambil sampel sebanyak 45 orang serta menggunakan kuisioner sebagai teknik pengambilan data. The sampling technique used in this study is total sampling. This study uses a quantitative approach. By taking a sample of 45 people and using questionnaires as a technique of data retrieval. Hasil penelitian menunjukkan adanya pengaruh positif antara ilustrasi iklan Lifebuoy terhadap minat beli. Persentase pengaruh minat beli diperoleh sebesar 70,3% dimana responden setelah melihat iklan Lifebuoy Clini-shield 10 Shower Gel mereka akan setuju untuk menggunakan sabun dan akan mengajak orang lain untuk membeli produk Lifebuoy Clini-shield 10 Shower Gel. The result of the research shows the positive influence between Lifebuoy advertisement illustration over buying interest. The percentage of influence in buying interest was obtained by 70.3% when the respondents after seeing the Lifebuoy Clini-shield 10 Shower Gel they would agree to use the product and would invite others to purchase Lifebuoy Clini-shield 10 Shower Gel