PENGARUH TERPAAN TAYANGAN JEJAK PETUALANGAN DI TRANS 7 TERHADAP MINAT TRAVELING (Studi Pada Anggota Komunitas Backpacker Malang Raya)

The purpose of this research is to know the relationship between exposure impression of JejakPetualang in Trans 7 to the interests of traveling. This Research is based on S-O-R theory and AIDDA model. This research using quantitative method approach with correlational analysis to look for influence of Impression of JejakPetualang in Trans 7 to the interest of traveling. The population of this study is Malang Backpacker Community (KBMR) Malang, aged 15-35 years and above, or productive age of 51 people with random cluster sampling technique obtained 51 people as a sample. The result of simple linear regession analysis shows the exposure variable JejakPetualang has a t value of 2.698 with a significance of 0.010 < 0.05 The value of regression coefficient (b) of 0.355 shows the exposure of JejakPetualang have a positive and significant influence on the interest of traveling on members KBMR so that higher impression of JejakPetualang, and then the higher the traveling interest in KBMR members. The coefficient of determination shows the influence exposure of impressions of Adventurers' Impressions on Trans 7 to traveling interest in KBMR members of 12.9%