STRATEGI KOMUNIKASI PEMASARAN PADA PERUSAHAAN ASURANSI DALAM MENINGKATKAN JUMLAH NASABAH (Study Pada PT. Asuransi Jiwa Central Asia Raya-CAR Life Insurance cabang Blitar)

The development of the global market becomes a challenge for the organizations and companies of the world, whether oriented full profit oriented or limited to serve the public. One effort to achieve goals in an organization is with the application of marketing communication efficient and effective, so as to create a harmonious and mutually beneficial relationship between the two. In the application about marketing communication itself we can see as in PT. Life Insurance Central Asia or CAR insurance as a service company engaged in the public service specification of life insurance. This study uses a qualitative descriptive approach that aims to explore or build a prosisi or explain the meaning behind reality, In the determination of research subjects, researchers using purposive sampling technique that is the determination of sampling with certain considerations Based on the results of data processing with research informants, PT. Life Insurance Central Asia Raya-CAR Life Insurance Blitar branch through marketing do product explanation done by product knowledge to customer until finally able to approach and know consumer requirement. In addition, Curan Marketing Insuranse Blitar also consider Place or Place: in the context of Blitar is chosen because many developments from migrants and investors in the city of Blitar, thus CAR Insuranse marketing can play market segmentation in all circles, either low, medium to hight leve