ANALISIS USER EXPERIENCE PADA SITUS E-COMMERCE C2C MENGGUNAKAN HEART DAN PULSE FRAMEWORK

There are several factors that successfully become an online store one of which is trust. Where the user experience will be able to build customer relationship management or user relationships an online store. The user experience becomes a factor that must be met which will be 2 related things. In this study the online store in the analysis is tokopedia and bukalapak. For survival, Eangagement, Adoption, Retention & Assignment Success) and Pulse (Page View, (Uptime & Latency Be Percieved Benefit), Sevenday Active User & Earning to Perceived Cost) some modifications to suit the corresponding needs on a positive shopping site experience online in terms of user experience level. Respondents 100 who are users of both e-commerce. Sampling technique from this research is non probability sampling method with random sampling method. Analytical techniques used in this study with validity test, reliability test, descriptive analysis and independent test t test t. Analytical processors using descriptive test of descriptive variables can be found that the buccal and tokopedia sites get the "agree" response from the users (3.41 - 4.20) based on the overall variables in heart and pulse. From the results of the test of descriptive test of variables that have been done that obtained from the data processing of the overall variables Happiness, Eangangement, Adoption, Retention, Page View, Percieved Cost, Saven day active user, Percieved Benefit explains Bukalapak better than Tokopedia, but on variable Task Success Tokopedia better than Bukalapak. It can be seen that the results of user experience processing on both sites are between Tokopedia and Bukalapak (116.38