RESPON FOLLOWERS PADA PESAN MORAL MEDIA SOSIAL INSTAGRAM (Studi pada Followers akun Instagram Ketimbang Ngemis Malang)

Social media is a means to share with other users and do socializing activities. Like instagram. By using Instagram as a social concern like account rather than Ngemis Malang The purpose of the researcher is to know the response followers contained moral message on the post in the Than Ngemis Malang and moral messages in sampiakan will be attached to the audience or followers as a result of psychological changes or from the moral message . This research uses qualitative approach with descriptive type. The research instrument used is interview and documentation. Technical data analysis using Model Miles and Huberman (data collection, reduced data obtained, data presentation and conclusion) with validity test using source tringulation. In this research model used is model S-O-R (Stimulus, Organism, Response). SOR Theory as an abbreviation of Stimulus-Organism-Response. Based on the results of research that has been described in the previous chapter can be concluded that the response of the follower to the account rather than Ngemis Malang is by conveying the moral message to the follower. Indeed the beginning of the goal to help the noble figures who have limited and still eager to work. From rather than Ngemis Malang want to share information to instagram users not to give to beggars and to more spirit in work. Doing anything more is more than ever to be thankful for the life that is lived today