PEMAKNAAN AUDIENS PADA PESAN DAKWAH DI PROGRAM ACARA KHAZANAH TRANS 7 (Studi Resepsi Pada Mahasiswa Jurusan Syari’ah Angkatan 2016 Fakultas Agama Islam Universitas Muhammadiyah Malang)

The program of Khazanah Trans 7 is a dakwah event, which is a unique mission given by its illustration through model illustration and pictures related to Khazanah dakwah. The research aims to show the process of meaning audience on messages Khazanah preaching by Students majoring in Syari'ah force 2016 Faculty of Islamic Studies University Muhammadiyah Malang. Researchers use the interactive theory of Miles and Huberman are used as the main foundation in this study. Research method of reception analysis with qualitative research approach and descriptive type. This research was conducted on 19-20 December 2017 in the department of Syari'ah class of 2016 Faculty of Islamic Studies University Muhammadiyah Malang by using structured interview and documentation, research subjects taken 8 people with appropriate criteria specified previously. After that the data obtained in the data wetness test using source triangulation. The result of research on students Syari'ah class of 2016 Faculty of Islamic Affairs University Muhammadiyah Malang as subject, obtained in interpreting message of dakwah contained values, attitude, belief and assumption. in this study there are 5 research subjects who are in the category position of The Dominant Hegemonic, 3 research subjects are in the position of The Negotiated Reading, While the oppositional position was not found because the subject of research in line with the program code. The conclusion of this study, the category of readers most often found in the position category of The Dominant Hegemonic, where the subject of research understand or receive a good message dakwah program Khazanah Trans 7. According to the research subjects the message of dakwah delivered by the treasures are included in aspects of dakwah, and given is not fundamental or with a mild dakwah can be well received by the subject of research