PERILAKU KOMUNIKASI MELALUI MEME di FANPAGE FACEBOOK (Studi pada Anggota Komunitas Meme Comic Indonesia)

Meme is one of the way society to deliver their message more effective nowadays, Members of Meme Comic Indonesia Community are able to interact with other user through the comments column in every meme that is uploaded. The longer of using Facebook, the members change their communication behaviour that in the beginning can be done through face to face switch to account to account. These facts encourage the researcher to research the communication behaviour of Members of Meme Comic Indonesia Community through post of meme on Facebook Fanpage. The aim of this research is to describe communication behaviour of Members of Meme Comic Indonesia Community through post of meme on Facebook Fanpage. This research uses qualitative approach with descriptive and naturalistic type. Five Members of Meme Comic Indonesia Community are being the subjects of this research and the data collection techniques are using observation, interviews, and documentation. Data analysis techniques use interactive model from Miles and Huberman (data collection, data reduction, data display, and data verification) and the validation test use triangulation techniques and sources. The results of this research towards communication behaviour through post of meme on Facebook Fanpage which is done by Members of Meme Comic Indonesia Community include interaction by comments, likes, or exchanging information through meme. Members of Meme Comic Indonesia Community use social media Facebook as a media to communicate. Therefore, it allows the user to socialize, interact easier and transmit the information through social media. Through Facebook, the process of transmitting message in form of meme is faster, efficient, and easy to understand. So that, the response obtained by the Members is faster too