PENGARUH DESAIN PRODUK, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT DI LAMONGAN

This study aims to understand the effect of product design, promotion and price toward the purchase decision of Honda BeAT motorcycle on Lamongan. The populations in this study were all buyers of Honda BeAT motorcycle on Lamongan. In this study the sample was 100 respondents selected consider buying a Honda Beat motorcycle at Honda dealers in Lamongan and at least 18 years old and data collection technique by using questioners. Validity test in this research use Pearson Correlation. Test reliability in this study using Cronbach Alpha. The analysis tool used is Multiple Linear Regression. The results of this study can be concluded that Product Design, Promotion and Price either partially or simultaneously have a significant effect on purchasing decision