PENGARUH GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SULAM ALIS (Studi di Kota Malang)

This study aims to figure out the impact of lifestyle on purchasing decision of eyebrow micropigmentation. The sample of this study consisted of 100 respondents. The analysis tools used in this study were Validity test, Reliability test, Classical Assumption test (normality, multicollinearity, heteroscedasticity), Multiple Linear Regression, hypothesis test (t-test and f-test). The result of Multiple Linear Regression analysis showed that the activity variable influenced purchasing decision with the regression coefficient of 0.439 and significantly influences the probability value of 0.002. Meanwhile, the interest variable did not influence purchasing decision with the regression coefficient of -0.003 and did not significantly influence the probability value of 0.983. Last, the opinion variable influenced purchasing decision with the regression coefficient of 0.465 and significantly influenced the probability value of 0.001