PENGARUH PRICE DISCOUNT, BONUS PACK DAN PRODUCT DISPLAY TERHADAP IMPULSE BUYING (Studi Pada Konsumen Loka di City Point Kota Malang)

The purpose of this research is to examine the influence of price discount, bonus pack and product display to impulse buying at Loka consumers City Point of Malang. This study uses multiple regression analysis on 109 respondents who have been determined using purposive sampling technique as a method of sampling by using questionnaires for data collection. The results of the study revealed that the price discount has a positive and significant effect on impulse buying seen from the probability value of asimp. Sig 0.000 0.05. And product display have positive and significant effect to impulse buying seen from probability value asimp. Sig 0.000