PENGARUH KUALITAS SITUS WEBSITE DAN KEPERCAYAAN, TERHADAP NIAT PEMBELIAN ULANG (Studi pada Wanita Karir yang Belanja Lewat Toko Online Di Kota Malang)

The purpose of this study was to examine the effect of website quality and trust on repurchase intentions at online stores. Sampling using purposive sampling method as many as 130 respondents who are career women who live in Malang and make purchases at online stores at least 2 times. Multiple linear regression analysis indicated that the quality of the website and trust had a significant effect on the intention of repeat purchase through online