PENGARUH SALAH SATU KEGIATAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP CITRA PERUSAHAAN PT BENTOEL PRIMA ( Studi Pada Pengunjung Taman Bentoel Trunojoyo Malang)

The purpose of this research is to describe the influence of Corporate Social Responsibility (CSR) towards PT Bentoel Prima's corporate image, to describe corporate social responsibility and corporate image of PT Bentoel Prima, to analyze the influence of Corporate Social Responsibility on Corporate Image in PT Bentoel Prima. The population in this study is the visitors who enjoy facilities in bentoel park trunojoyo the number of respondents this study 100 people and. The sampling technique using Sampling Purposive .. The result of scale analysis of PT Bentoel Prima Corporate Social Responsibility activities included in the high criteria indicated by the average score of the scale range of 372.92. The results of the analysis of the scale range of images obtained a score of 370.75 which means that the image of PT Bentoel Prima entered in either category. The result of Hypothesis Test that is F test shows that there is significant influence between Corporate Social Responsibility to company image on PT Bentoel Prima