EFEK DAYA TARIK PROMOSI DAN KOMUNITAS TERHADAP MINAT PEMBELIAN MOBIL SUZUKI ERTIGA DI JAWA TIMUR

The purpose of this study is to determine the attractiveness of promotion and community is a factor of consumers in the purchase of Suzuki Ertiga Car in East Java and to determine the dominant influence on consumers in the purchase of Suzuki Ertiga in East Java. This type of research is quantitative, with the population used in this study are consumers who know the products of Suzuki Ertiga and Ertiga Mania East Java Community. Data collection technique is by way of questionnaires and analyzed using multiple linear regression. The results of research that has been done then it can be concluded that the Pull of Promotion and Community is a veriabel which simultaneously influence the buying interest of Suzuki Ertiga car, and the Community is the dominant variable affecting the interest of purchasing Suzuki Ertiga car