ANALISIS KELAYAKAN USAHA DAN EFISIENSI PRODUKSI SERTA PEMASARAN INDUSTRI RUMAH TANGGA GULA KELAPA

The potential of the region is the source of natural resources that can be developed through home industry to increase revenue and community welfare. This study aims to for (1) know feasibility for home industry coconut sugar. (2) know efficiency of the use of production in factors for home industry coconut sugar. (3) know marketing coconut sugar in increasing household income of the sugar industry coconut. The sample methods used technique proportionate stratified random sampling, distinguished 3 strata based on production the farmers menderes coconut own, farmers collaborate coconut with “penderes”, and “penderes” namely 69 home industry sugar coconut. The kind of data that use is primary and secondary data. Data analysis of the research is descriptive and quantitative methods. Quantitative methods used for analysis business feasibility (NPV, IRR, R/C Ratio) and efficiency production analytics cobb douglas. The qualitative method to know the sugar coconut marketing. The research results show that (1) project home industry coconut sugar project based on the analysis of the worthiness of the value NPV, R/C Ratio, and IRR was worth. (2) tested using production efficiency test F which is there are the influence of between nira coconut, labor, firewood, and the number of trees to coconut sugar confection, and the t namely nira and labor had have real impact on production factor, fuel, the number of the tree not had have real impact on production factor. Channel I is craftsman collector factory. Channel II is craftman collector wholesalers retail customer, while the channel III is craftsman retail custome