ANALISIS PENGGUNAAN BAHASA WACANA PERSUASIF BELA ISLAM DALAM VIDEO DI YOUTUBE

Humans as social beings are always in touch with others. In establishing relationships or interacting with others, humans need a means of communication. Language is a communication tool distinguished into spoken language and written language. In this case written language is managed in an idea or idea of someone through oral discourse. The discourse that is meant in this case is the oral discourse of persuasion that was launched through the video on youtube social media. The existence of language usage can be seen in various lines or areas of human life, such as religion, culture, politics, economy, and social. Therefore, research to conduct a study of the discourse of language persuasive bela Islamic in youtube media. . So the title studied in this research is "Analysis of the Use of Islamic Discussion Language Discourse Discourse in Video on Youtube". The type of research conducted by the author is descriptive. The object of research used in this research is three video bela islam in youtube. The video used as the object of research is a video uploaded by Internet users and contains a discourse of persuasion about the Islamic belief that has occurred in the Capital Jakarta. Based on the exposure of theory and framework used, the unit of analysis in this research is Microstructural Approach and Macrostructural Approach. Data collection techniques used are observation and documentation while the technique of data analysis using description analysis on all video according to the unit of analysis. The results showed that the structure of language use in the discourse of persuasive bela of Islam in the video on youtube with two approaches are microstructural approach include grammatical cohesion and lexical cohesion. While the second approach is macrostructural which includes the social and cultural context of the persuasive discourse in Youtube video .. This research is suggested in the next research need to further expand the scope of the theory, can also be done research on a larger scale, that is by taking data bela islam of all mass media, both online and offline mass media to obtain more varied data