PENGARUH REGULASI, MOTIVASI SOSIAL, MOTIVASI EKONOMI, PRESTASI AKADEMIK, DAN PERTIMBANGAN PASAR UNTUK MELANJUTKAN PENDIDIKAN PROFESI AKUNTANSI (PPAk)(SurveiPadaMahasiswaAkuntansiUniversitasMuhammadiyah Malang)

The aim of this study is to determine the effect of social motivation, economic motivation, academic achievement and market consideration of the accounting student's desire to follow PPAk. This research subject is a student of accountancy force in 2014. The population in this study amounted 361 students and minimized with solving method to be sampled. Population calculated with error 5% and obtained as many 190 students to be sampled. Data were obtained by distributing questionnaires. The method used in this research is probability sampling, that is giving equal opportunity to all member of the sample. Hypothesis testing is done with help SPSS Statistics Software Version 20.00.Partially, the result is significantly influenced by social motivation variable with Sig 0,001; academic achievement with Sig 0.007; a market consideration with Sig 0,000; and economic motivation with Sig 0,603 which means no significant influence. But, simultaneously all variables affect the desire of accounting students to continue PPAk