DAMPAK AGROWISATA PETIK JERUK TERHADAP PEMBERDAYAAN DAN KESEJAHTERAAN MASYARAKAT di DESA SELOREJO KECAMATAN DAU KABUPATEN MALANG

Selorejo Village, Dau District is one of the citrus-producing villages in Malang Regency. Orange land in Selorejo Village reaches 300 Ha. Agrotourism development should also help in improving the welfare of farmers and surrounding communities, this is based on the existence of social changes in an area when there are tourist attractions in the area. The existence of tourists can support the source of income for the people who use it. The purpose of this research is to find out the impact of citrus picking agro tourism on community empowerment in Selorejo village, Dau sub-district, Malang regency, and to know the impact of citrus picking agro tourism on community welfare in Selorejo village, Dau district , Malang Regency. Data analysis method was carried out using descriptive statistical analysis method, Validity Test, Reliability Test, and partial Least Square (PLS) test. The results of the study show that agrotourism has a positive influence on community empowerment and community welfare and community empowerment has a positive effect on community welfare