ANALISIS MARGIN PEMASARAN BAWANG PREI (Allium porrum) DI DESA SUMBEREJO KOTA BATU JAWA TIMUR

This research has objectives: 1. Knowing the marketing channels of Onion in Sumberejo Village Batu City 2. Knowing the amount of marketing margin, distribution of margin and marketing share 3. Knowing which channel is the most efficient. This research uses purposive method to determine the research area, then sample from farmer using census method and for sample of merchant and retailer using snowball sampling. This study uses descriptive analysis to describe marketing channels and for data analysis of marketing margin cost using quantitative data that describes data in the form of numbers with marketing margin formula, margin distribution, and marketing share. The result of this research is 1. marketing channel of leek in Sumberejo Village Batu Town there are 4 marketing channel that is: first channel farmer sell it to consumer. The second marketing channel of the farmer sells it to the retailer then to the consumer, the marketing channel of the three farmers sells it to the middleman, the middleman sells it to the retailer then to the consumer and the marketing channel to the four merchants sells to the middleman, the wholesaler sells to the wholesaler, the wholesaler sells it to the retailer new kekonsumen 2. From the four channels of margin pemasara obtained on channel I that does not have a marketing margin because the farmers act directly to the consumer. The second marketing channel has a marketing margin of Rp 3250 / Kg and farmer's Share of 0,556%. The third marketing channel has a marketing margin of Rp 2964 / Kg and farmer's share of 0,556. The fourth marketing channel is to have a marketing margin of Rp 3954 / Kg and farmer's share of 0.485 And the most efficient marketing channel is on marketing channel 1 because it does not involve the marketing agency so it does not have a marketing margin value