La tv por IP en la Universidad: Un reto de divulgación científica televisiva para jóvenes chilenos

This paper analyzes the information needs and interests of young viewers in order to design an IP­TV University, Internet TV mode, to incorporate the advantages of the Internet and journalistic tools innovative audiovisual content preferred by the target audience, with emphasis on culture and education, especially produced for the web. The study used quantitative methodology, a survey, conducted on stratified probability sample (college students, young professionals, without higher education). Young people agree that the new medium will prevail and that it can contribute to the acquisition of knowledge, procedures and devices for use in their daily lives and that increase scientific literacy and active citizenship