Add to ORKGThis study aims to understand the behaviour of customers from the netizen segment who actively use digital media for online shopping activities, especially in buying traditional Indonesian decorative products. User background, cultural experience, and website quality will be used to measure the effect of online marketing on intention, and then its effect on call to action. The focus of this research is SMEs in traditional decorative products. Samples were selected from an online questionnaire at the website www.legacyofindonesia.com. The research finds that the user background does not affect the buyers intention of Indonesian decorative products, while the cultural background and website quality have a positive influence on the buyers’ int...
Purpose – The purpose of this paper is to examine the effect of company brand image on consumer confi...
Purpose – The purpose of this paper is to examine the effect of company brand image on consumer con...
Social media has greatly changed the game in e-commerce. The past decades have witnessed the beginni...
This study aims to understand the behaviour of customers from the netizen segment who actively use d...
Marketing communication is an essential element in the business. The measurement of communication pr...
Marketing communication is an essential element in business and the measurement of communication pro...
This study aims to understand the behavioral intentions of the netizens segment who actively use dig...
This study aims to understand the behavior of netizen segments that actively use digital media for s...
This study aims to understand website user behavior and online shopping behavior intentions through ...
Nowadays we can clearly see the transformation and the shift of many customers in purchasing the pro...
Community economic empowerment is an effort to make the economy strong, large, modern and highly com...
The Internet has developed into a new distribution channel and the evaluation of this channel. E-com...
This research was designed to investigate web attributes of online buying behavior. Some variables w...
One strategy so that companies can compete in the era of globalization is to utilize information tec...
As the internet USAge in Indonesia keep growing rapidly, it creates big opportunities for apparel on...
Purpose – The purpose of this paper is to examine the effect of company brand image on consumer confi...
Purpose – The purpose of this paper is to examine the effect of company brand image on consumer con...
Social media has greatly changed the game in e-commerce. The past decades have witnessed the beginni...
This study aims to understand the behaviour of customers from the netizen segment who actively use d...
Marketing communication is an essential element in the business. The measurement of communication pr...
Marketing communication is an essential element in business and the measurement of communication pro...
This study aims to understand the behavioral intentions of the netizens segment who actively use dig...
This study aims to understand the behavior of netizen segments that actively use digital media for s...
This study aims to understand website user behavior and online shopping behavior intentions through ...
Nowadays we can clearly see the transformation and the shift of many customers in purchasing the pro...
Community economic empowerment is an effort to make the economy strong, large, modern and highly com...
The Internet has developed into a new distribution channel and the evaluation of this channel. E-com...
This research was designed to investigate web attributes of online buying behavior. Some variables w...
One strategy so that companies can compete in the era of globalization is to utilize information tec...
As the internet USAge in Indonesia keep growing rapidly, it creates big opportunities for apparel on...
Purpose – The purpose of this paper is to examine the effect of company brand image on consumer confi...
Purpose – The purpose of this paper is to examine the effect of company brand image on consumer con...
Social media has greatly changed the game in e-commerce. The past decades have witnessed the beginni...