Add to ORKGDescribes a study that investigates the marketing of "free-based" information services in five selected academic libraries in Sri Lanka. A total of 5 senior librarians were interviewed and 250 library users answered questionaires. The study revealed that all the academic libraries offer free information services to their clients with the exception of photocopying and document delivery services. The academic libraries should aggressively market their services/products and must move from the provision of traditional library services(book loans) to a more IT based information services(Internet)
The study assess the impact of marketing strategies in two medical institutions in Lagos State. It p...
Adoption of marketing concept into information oriented organizations such as academic libraries has...
Today consumer of library services is in the center of the Library Marketing. The study examines the...
The concept of marketing covers not only the buying and selling for financial gain, but also the ach...
Around the world, libraries face the challenge of being underutilized, and special libraries in Sri ...
Marketing of information services is now an important goal of librarians all over the ~orld t? attra...
This paper is discussing whether it is a crucial aspect of employing effective marketing in any kind...
Indian universities are facing issues such as budget cuts, increased publication costs, and money de...
This study is designed to investigate marketing techniques for promoting library services and resour...
ABSTRACT This work, study the marketing of the information products and services in the libraries, w...
Libraries and information centers of Sri Lanka, in spite of various financial constraints have been ...
This paper discusses the fundamentals of library marketing. Definitions, importance, role, and facto...
Marketing and promotion play a very vital role in creating awareness for library and information pro...
In a globalized world where library and information services remain as one of the most important ass...
ArticleThis article discusses the concept of marketing library and information services as an impor...
The study assess the impact of marketing strategies in two medical institutions in Lagos State. It p...
Adoption of marketing concept into information oriented organizations such as academic libraries has...
Today consumer of library services is in the center of the Library Marketing. The study examines the...
The concept of marketing covers not only the buying and selling for financial gain, but also the ach...
Around the world, libraries face the challenge of being underutilized, and special libraries in Sri ...
Marketing of information services is now an important goal of librarians all over the ~orld t? attra...
This paper is discussing whether it is a crucial aspect of employing effective marketing in any kind...
Indian universities are facing issues such as budget cuts, increased publication costs, and money de...
This study is designed to investigate marketing techniques for promoting library services and resour...
ABSTRACT This work, study the marketing of the information products and services in the libraries, w...
Libraries and information centers of Sri Lanka, in spite of various financial constraints have been ...
This paper discusses the fundamentals of library marketing. Definitions, importance, role, and facto...
Marketing and promotion play a very vital role in creating awareness for library and information pro...
In a globalized world where library and information services remain as one of the most important ass...
ArticleThis article discusses the concept of marketing library and information services as an impor...
The study assess the impact of marketing strategies in two medical institutions in Lagos State. It p...
Adoption of marketing concept into information oriented organizations such as academic libraries has...
Today consumer of library services is in the center of the Library Marketing. The study examines the...