The eyes have it : Using eye tracking to inform information processing strategies in multi-attributes choices

The University of Aberdeen and the Chief Scientist Office of the Scottish Government Health and Social Care Directorates fund the Health Economics Research Unit (HERU). We thank all participants who took part in the study and Pavlos Topalidis for invaluable help with data collection. We thank two anonymous referees for their comments and suggestions that helped improve this article.Peer reviewedPostprintPostprin