Visual attention in multi-attributes choices : what can eye-tracking tell us?

The University of Aberdeen (UoA) and the Chief Scientist Office (CSO) of the Scottish Government Health and Social Care Directorates fund the Health Economics Research Unit (HERU). We thank Pavlos Topalidis for help with data collection and thank all participants for taking part. The views expressed in this paper are those of the authors and not those of the funding bodies.Peer reviewedPostprin