Heterogeneity in pursed business strategies in local (organic) food value chains – Empirical evidence from Denmark

The study provides a typology of different business strategies employed by Danish agricultural producers and processors in local food value chains comprising both organic and non-organic food producers and processors, and investigates how Danish agricultural producers and processors define and perceive local food and whether definitions and perceptions differ across stakeholders groups. Furthermore, the study analyses which factors determine the decision to become involved in local value chains and whether these determinants differ significantly across producers and processors. The analyses are based on empirical data from a quantitative stakeholder survey carried out in the spring of 2017. Overall, the results highlight that local (organic) food value chains are diverse and heterogeneous with differing distribution and product differentiation strategies being implemented and pursued