The role of town centre management (TCM) schemes in the UK has expanded to incorporate a more overt and explicit focus on marketing and promotion. This paper considers the marketing/promotional activities of TCM schemes in the UK. TCM schemes operate at the interface of the public and private sectors. The implications of this are discussed, including the need for a consensual approach by a wide range of urban stakeholders, and the actual activities undertaken, influenced by the funding imperative under which such schemes operate (which impacts on the feasibility of certain activities and the efforts made to evaluate them). Comparisons are drawn between specific place marketing practice by TCM schemes and wider place marketing strategies
The purpose of this paper is to explore the experience of towns which utilize Town Centre Management...
Place marketing has had a dramatic disperse in the late 2119st centuries. It is an important tool to...
The radical changes to the UK town centre retail landscape over the past 60 years are well documente...
The role of town centre management (TCM) schemes in the UK has expanded to incorporate a more overt ...
Purpose – This paper investigates brand-level marketing communications decisions of town centre-base...
Notwithstanding the importance of retailing to urban economies, the role of retailing in the marketi...
Notwithstanding the importance of retailing to urban economies, the role of retailing in the marketi...
Town centre management (TCM) has evolved considerably over the last 25 years in terms of both its pu...
This paper reports the results of research into the range of actors involved in the marketing of urb...
This paper reports the results of research into the range of actors involved in the marketing of urb...
This article investigates the interaction between urban place marketing actors with specific referen...
This article investigates the interaction between urban place marketing actors with specific referen...
This paper investigates the role of planned shopping centres in the marketing activities of towns an...
The world is becoming increasingly urban. As towns and cities compete regionally, nationally or glob...
This study examines place marketing as a planning tool for local authorities, focusing on the type o...
The purpose of this paper is to explore the experience of towns which utilize Town Centre Management...
Place marketing has had a dramatic disperse in the late 2119st centuries. It is an important tool to...
The radical changes to the UK town centre retail landscape over the past 60 years are well documente...
The role of town centre management (TCM) schemes in the UK has expanded to incorporate a more overt ...
Purpose – This paper investigates brand-level marketing communications decisions of town centre-base...
Notwithstanding the importance of retailing to urban economies, the role of retailing in the marketi...
Notwithstanding the importance of retailing to urban economies, the role of retailing in the marketi...
Town centre management (TCM) has evolved considerably over the last 25 years in terms of both its pu...
This paper reports the results of research into the range of actors involved in the marketing of urb...
This paper reports the results of research into the range of actors involved in the marketing of urb...
This article investigates the interaction between urban place marketing actors with specific referen...
This article investigates the interaction between urban place marketing actors with specific referen...
This paper investigates the role of planned shopping centres in the marketing activities of towns an...
The world is becoming increasingly urban. As towns and cities compete regionally, nationally or glob...
This study examines place marketing as a planning tool for local authorities, focusing on the type o...
The purpose of this paper is to explore the experience of towns which utilize Town Centre Management...
Place marketing has had a dramatic disperse in the late 2119st centuries. It is an important tool to...
The radical changes to the UK town centre retail landscape over the past 60 years are well documente...