The role of social media in small and medium size enterprices : A comparative analysis of Cameroon and Finland

The thesis was set out to assess the role of the Social Media on the growth of Small and Medium Size Enterprises (SMEs) in Cameroon while trying to do a comparative analysis with the case of Finland. In addition, it was to analyze and establish if there is a positive link between social media and the growth of Small and medium size enterprises. Descriptive survey design was used; a sample of 25 SMEs were sampled from Cameroon and 25 from Finland as well. Primary data was collected using questionnaires. Analysis was done using Statistical Package for Social Science (SPSS). Study findings indicated that the Social Media were highly instrumental in the growth of SMEs in Cameroon and Finland. Additionally, adoption of social media tools like Facebook, twitter, Whatsapp, Blogs were important in reaching out to potential customers of SMEs in Cameroon related to growth of SMEs. Therefore, findings indicated that high growth of SMEs was mostly associated with usage of social media. The study recommended that SMEs should consider using the Internet through software solutions, meet increasing use and for research to be conducted to identify additional challenges that will enable SMEs operations to be efficient, ensure growth and sustainability