Aspects of developing organic soy-bean products and marketing idea for a coffee shop.

Soybean has been used popularly and widely in the world especially in Asia countries. Unlikely to Asian nations, in European countries, miso; soy sauce; milk are the most well-known soybean products. With the purpose of bringing Asian taste to Finnish coffee life, gastronomy and avoid using animal milk because of the animal rights and the brutality in farming. The authors want to build up an organic soybean food products as a coffee shop by using innovation in food industry to bringing a healthy coffee life with exotic desserts and ready food products. As being the new con-cept of cafeteria in Finland, engaging the customers into the author’s future business is concerned as the challenging work. Finnish market is widely known as the tough market to enter into. Un-derstanding the situation, the authors had decided to conduct a research and study on the custom-ers’ approaching method via the marketing plan to understand the Finnish consumer’s behaviour. The final goal of this thesis is to explore the feasibility of this idea in Finnish market through quali-tative and quantitative methods, develop the marketing idea in engaging the customers to the new business by applying the current technology and trend into the business during the testing day. Based on those result and academic theories, marketing plan is created in order to preparing for the future actual business. Interview and observation are used as the qualitative method. The aim of using those methods is to acquire an overview of Finnish eating habit, food knowledge and market. A semi-structured interview was done with satisfied results and valuable lessons about consumers’ thought about soybean food products and new style of coffee shop. In order to gain different points of view and develop the trustworthiness of obtained data, survey and observation was also conducted during the food testing day by customers. The result of the thesis gives the authors an overview of the feasibility of this new coffee shop concept. By understanding customer’s demand through the research methods, marketing plan is developed in order to attract customers towards the business. The authors also implement the technology in understanding the customers, the traditional methods in focusing on packaging de-sign and the quality of the products are also taken advantage. Moreover, the customer relationship and service are highly focused due to its essential element in any kind of business