Investment analysis of Hungarian apple-orchard and fruit storage projects

There are profound, long-term changes in world apple production and trade. The former hegemony of Europe in apple productiondoest not exists any more, among the most important apple exporters the emerging economies have a growing importance. The globalisingapple market means new challenges of traditional producers. This is especially true for Hungary, which has been the most important appleexporter in terms of quantity thirty years ago, but now its production hardly covers the domestic demand. A necessary precondition of themodernisation is the re-construction of plantations and the cold-storage system. Analysing the economic effi ciency of apple production andcold storage, it is obvious, that a necessary precondition for the modern, competitive apple production is the availability of cold-storagefacilities. Neither the apple-production, nor the cold-storage can not evaluated separately from each other. Under current Hungarian conditionsthere is a need for active state support for the establishment of cold-storage facilities