Finnish Education Export: Peruvian and Latin American Markets

Finland has been able to create good visibility and awareness around the world through its excellent brand image work, especially in the field of education. It is well known for its successful educational system and equal opportunities, and the exporting of Finnish education has become a successful business for many Finnish universities and institutions. In this research, I will concentrate on Peru and other countries in Latin America, such as Mexico, Argentina, Chile and Brazil. This thesis is a market research and is conducted using qualitative research. The objective is to find opportunities and potential markets for the exporting of Finnish education to Latin America. I have made a more detailed study about Peru, since I lived there for six month during my internship. I have chosen a company called EduExcellence Ltd. as my commissioning party. This thesis is intended to help the company adapt and find the right markets and potential opportunities in Peru, as well as in other Latin American countries. The theoretical framework consists of principles of market research and general information about Finnish exportation. I concentrated on secondary data, following the media and my own experiences and observations in Peru, when gathering the information and findings. I also gathered information by conducting interviews at the Finnish embassy in each country. The thesis gives a wide perspective on issues in education, as well as on overall views regarding social and economic matters, both in Peru and in Latin America generally. One of the major findings includes identifying the problems in educational systems in each country, such as accessibility, inequality and the quality of education. The thesis was done from fall 2017 to spring 2018. All of the interviews were conducted in November 2017