We propose an alternative approach to the dissipative vortex dynamics occurring in a superfluid vortex lattice at finite temperatures. Focusing upon the pseudomomentum of a vortex and its surrounding quasiparticles, we derive an equation of motion which, in spite of yielding the same evolution as the usual one for massless vortices, does not involve the vortex mass. This picture could provide further insights into the controversy about the nature of the vortex mass. © 2008 IOP Publishing Ltd.Fil: Cataldo, Horacio Maximo. Consejo Nacional de Investigaciones Científicas y Técnicas. Oficina de Coordinación Administrativa Ciudad Universitaria. Instituto de Física de Buenos Aires. Universidad de Buenos Aires. Facultad de Ciencias Exactas y Natur...