The present study on the novel Love in the Time of Cholera is a critique of idealized patriarchal concept of love divided into higher and debased love by Freud. Love in the novel is predominantly physical and sexual in nature that involves the politics of body and eroticism by creating what Freidan calls feminine mystique. Love, omnipotent in the novel, is choleric in nature showing multi-facets of structured sexuality ranging from extramarital violations to child abuse. The novel projects intensive display of genderism and patriarchal sexual fetishes that gratify whatever masculinity can possibly imagine. There is noticeable narrative indifference towards the women presented as weaklings fallible to commercialized sex, pretty fit i...