Contrasting company names such as, e.g., HeidelbergCement AG or Vivacon AG and trademarked brand names for products and services such as, e.g., Labetrunk für Magenleidende (trademarked in 1894) or Maaloxan (a current name for a remedy against stomach complaints) is interesting from the perspective of law, economy and language. On the legal side, there are opposing requirements for the motivation of such names, i.e. for the possibility of inferring characteristics of the company or the product. For product names, motivation should be as low as possible. What would be ideal in this respect would be completely unmotivated, but maximally distinctive “labels” without any relation to other names or other existing words. Company names, in contras...
What lies behind brand names of cosmetics?Brand names’ basic role is to inform about products,...
Resumé The aim of my thesis, as anticipated in the introduction, was to introduce to the reader the ...
Toponyms not only identify places, they may also gain considerable economical relevance as (part of)...
Contrasting company names such as, e.g., HeidelbergCement AG or Vivacon AG and trademarked brand nam...
Names have been given to commercial actors and products for centuries, as well as to activities trad...
There is a considerable public interest in the name-giving of top-ranking firms in the German econom...
This paper examines company names from a pragmatic point of view and focuses on their functions in d...
Our ability to function in today’s social and economic world is mightily affected by our language sk...
I present the essentials of my thinking about names over the last 20 years, stimulated mainly from a...
This study addresses the relationship between language and culture, from the denomination of fancy n...
The article presents the divergence between legal norms and rules of orthography with regard to resp...
The lexicographical account of trade names, trademarks or “brand names” poses several problems. In t...
© Medwell Journals, 2016.The study is devoted to the study of the main word building ways that are u...
In this article, we have tried to describe the process and mechanism of the nomination of brand name...
Brand names are analyzed as special pragmatic verbal signs which have lexical meanings, as they are ...
What lies behind brand names of cosmetics?Brand names’ basic role is to inform about products,...
Resumé The aim of my thesis, as anticipated in the introduction, was to introduce to the reader the ...
Toponyms not only identify places, they may also gain considerable economical relevance as (part of)...
Contrasting company names such as, e.g., HeidelbergCement AG or Vivacon AG and trademarked brand nam...
Names have been given to commercial actors and products for centuries, as well as to activities trad...
There is a considerable public interest in the name-giving of top-ranking firms in the German econom...
This paper examines company names from a pragmatic point of view and focuses on their functions in d...
Our ability to function in today’s social and economic world is mightily affected by our language sk...
I present the essentials of my thinking about names over the last 20 years, stimulated mainly from a...
This study addresses the relationship between language and culture, from the denomination of fancy n...
The article presents the divergence between legal norms and rules of orthography with regard to resp...
The lexicographical account of trade names, trademarks or “brand names” poses several problems. In t...
© Medwell Journals, 2016.The study is devoted to the study of the main word building ways that are u...
In this article, we have tried to describe the process and mechanism of the nomination of brand name...
Brand names are analyzed as special pragmatic verbal signs which have lexical meanings, as they are ...
What lies behind brand names of cosmetics?Brand names’ basic role is to inform about products,...
Resumé The aim of my thesis, as anticipated in the introduction, was to introduce to the reader the ...
Toponyms not only identify places, they may also gain considerable economical relevance as (part of)...