Treball Final de Grau en Estudis Anglesos. Codi: EA0938. Curs acadèmic: 2017/2018According to Cognitive Linguistics, metaphors are an essential cognitive tool to conceptualise certain domains of experience (Lakoff & Johnson, 1980). Following this conception, it can be seen how advertising campaigns use metaphors with the aim of making advertisements more attractive to their audience, thanks to the persuasive effect of this cognitive operation (Bosman, 1987; Goatly, 1997; Mio, 1997; Pascual & Silvestre-López, 2015). In this line, this paper deals with the use of metaphors in environmental banners which aim at stopping climate change. Consequently, it can be stated that the main aim of this study is to identify and analyse the underlying conc...
In this paper we intend to map out some of the dominant values in print advertisements announcing di...
Over the last years, there has been a growing interest in the analysis of advertisements from the po...
The poster design is an international language, it contains a semantic visual content that the desig...
XXIII Jornades de Foment de la Investigació de la Facultat de Ciències Humanes i Socials (Any 2018)...
Treball Final de Grau en Estudis Anglesos. Codi: EA0938. Curs acadèmic: 2016/2017This paper aims to ...
Metaphors play a big role in the way in which we interpret the world around us, considering the fact...
Maģistra darba tēma ir “Vizuālās metaforas reklāmā: Dabas aizsardzības nevalstisko organizāciju druk...
This paper presents a corpus-based analysis of printed eco-friendly car advertisements in English in...
Treball Final de Grau en Estudis Anglesos. Codi: EA0938. Curs acadèmic: 2019/2020According to Lakoff...
According to the Cognitive Linguistic view, a metaphor (Lakoff & Johnson, 1980) is defined as a too...
This thesis is a cognitive linguistic study of the various ways in which conceptual metaphor and rel...
[EN] In this paper we intend to map out some of the dominant values in print advertisements announci...
Treball Final de Grau en Estudis Anglesos. Codi: EA0938. Curs acadèmic: 2016/2017The aim of this pap...
This study develops and tests a conceptual framework for categorizing visual metaphors in advertisin...
The conceptual metaphors in the advertisements usually are found in the verbal texts yet, “metaphor ...
In this paper we intend to map out some of the dominant values in print advertisements announcing di...
Over the last years, there has been a growing interest in the analysis of advertisements from the po...
The poster design is an international language, it contains a semantic visual content that the desig...
XXIII Jornades de Foment de la Investigació de la Facultat de Ciències Humanes i Socials (Any 2018)...
Treball Final de Grau en Estudis Anglesos. Codi: EA0938. Curs acadèmic: 2016/2017This paper aims to ...
Metaphors play a big role in the way in which we interpret the world around us, considering the fact...
Maģistra darba tēma ir “Vizuālās metaforas reklāmā: Dabas aizsardzības nevalstisko organizāciju druk...
This paper presents a corpus-based analysis of printed eco-friendly car advertisements in English in...
Treball Final de Grau en Estudis Anglesos. Codi: EA0938. Curs acadèmic: 2019/2020According to Lakoff...
According to the Cognitive Linguistic view, a metaphor (Lakoff & Johnson, 1980) is defined as a too...
This thesis is a cognitive linguistic study of the various ways in which conceptual metaphor and rel...
[EN] In this paper we intend to map out some of the dominant values in print advertisements announci...
Treball Final de Grau en Estudis Anglesos. Codi: EA0938. Curs acadèmic: 2016/2017The aim of this pap...
This study develops and tests a conceptual framework for categorizing visual metaphors in advertisin...
The conceptual metaphors in the advertisements usually are found in the verbal texts yet, “metaphor ...
In this paper we intend to map out some of the dominant values in print advertisements announcing di...
Over the last years, there has been a growing interest in the analysis of advertisements from the po...
The poster design is an international language, it contains a semantic visual content that the desig...