Music promotion on social media YouTube

V diplomskem delu smo raziskovali spletno platformo YouTube in njene osnovne funkcije, ki se uporabljajo za promocijo glasbe. S komparativno in analitično metodo smo primerjali različne vrste glasbenih posnetkov za eno skladbo. Ugotovili smo, da so uradni glasbeni videospoti najbolj gledana vrsta glasbenih posnetkov.In this diploma thesis we researched the web platform YouTube and its basic functions which help regarding music promotion. By using a comparative and analytical method, we compare different types of music videos made for one song, where we come to a conclusion that official music videos are the most watched type of music videos