Business Communication in Case of Retail Banking Services

V diplomskem projektu sem obravnaval poslovno komuniciranje na primeru ponudnika bančnih storitev. Komuniciranje že od nekdaj predstavlja pomemben pogoj za obstoj človeške družbe. Komuniciramo doma, na delu, v družbi itd., se pravi praktično povsod. Poslovno komuniciranje, se od drugih vrst komuniciranja razlikuje po tem, da se nanaša na poslovna opravila in ima za cilj doseganje poslovnih rezultatov. Te cilje dosega s pravo strategijo – načini, dejavnostmi in primernimi sredstvi. Ločimo različne vrste komuniciranja, v svojem delu sem predstavil delitev na interno in eksterno komuniciranje in orodja s pomočjo katerih učinkovito upravljamo in izvajamo proces komuniciranja. Banke z opravljanjem storitev ustvarjajo dobiček. Ponujajo finančne storitve in tako zagotavljajo nemoten pretok finančnih sredstev v gospodarstvu. V praktičnem delu sem predstavil poslovno komuniciranje v Novi Ljubljanski banki. Razdelil sem ga na eksterno in interno komuniciranje ter opisal posamezna orodja s pomočjo katerih banka komunicira. Prav s pomočjo sodobnih orodij in upoštevanju zakonitosti poslovnega komuniciranja, sledijo trendom, vedno bolj zahtevne storitveno naravnane družbe.In the diploma project I dealt with business communications in the case of retail banking services. Communication has always been an important condition fort he existance of human society. We communicate at home, at work, in public, etc., practically everywhere. Business communication differs from other types of communication in that it relates to business tasks and that it is aimed at achieving business results. It achieves these goals with the right strategy – ways, activities and appropriate resources. We distinguish different types of communicatio. In my work I presented the divison into internal and exernal communication, and tools that help us effectively manage and implement the communication process. Banks generate profits by providing services. They offer financial services and, thus, ensure a smooth flow of financial resources in the economy. In the practical part, I presented the business communication in the bank Nova Ljubljanska banka. I distributed it to external and internal communication and descibed the individual tools through which the bank communicates. With the use of modern tools and their regard for legality of business communication they follow the trends of the increasingly demanding service-oriented comapnies