Tracing Shintoism in Japanese nature-based domestic tourism experiences

This study explores into Japanese cultural meaning of nature. The paper studies Japanese domestic tourists to a mountain trail near Tokyo. East Asian concept of nature distinctively identifies itself as a unity between nature and humanity. To gain a more defining understanding of Shintoism-inspired meaning of nature, we surveyed on the meaning of nature, experiences and benefits sought and type of things they wanted to see during their visit. Two-stage content analysis identify two themes that are indicative characteristics of Shintoism; woods/forests and Kami (gods). While there is shared notion of nature within the East Asian meaning of nature, Japanese appear to have Shintoism-influenced concept of nature, distinct from other East Asian countries. Implications for future research are provided