Add to ORKGContains fulltext : 67342.pdf (author's version ) (Open Access)Academy of Marketing Conference, 06 juli 200
The purpose of the research is to explore what brand equity is, examine different approaches to bran...
This paper approaches the subject of brand equity measurement on and offline. The existing body of r...
Contains fulltext : 149341.pdf (publisher's version ) (Closed access)10 p
Contains fulltext : 67344.pdf (author's version ) (Open Access)This paper presents...
The internet has been credited as an important advertising and direct marketing channel, which has t...
Contains fulltext : 206433.pdf (Publisher’s version ) (Closed access)7 p
Marketing management is an activity that is planned and organized including the distribution of good...
SIGLEAvailable from British Library Document Supply Centre-DSC:6357.210(96-905) / BLDSC - British Li...
The aims of this paper are to measure the brand equity of e-banking services, and to improve the con...
This is the author’s version of a work that was submitted/accepted for pub-lication in the following...
The study assesses the influence of brand awareness, perceived quality, and brand association on e-b...
The internet has been credited as an important advertising and direct marketing channel, which has t...
Abstract: Little research has been done to develop a scale to measure consumer-brand equity. The aut...
Although there has been a lot of research done to understand how to create a corporate brand that ca...
The internet has had a major impact on the balance of information that for so long worked in favor o...
The purpose of the research is to explore what brand equity is, examine different approaches to bran...
This paper approaches the subject of brand equity measurement on and offline. The existing body of r...
Contains fulltext : 149341.pdf (publisher's version ) (Closed access)10 p
Contains fulltext : 67344.pdf (author's version ) (Open Access)This paper presents...
The internet has been credited as an important advertising and direct marketing channel, which has t...
Contains fulltext : 206433.pdf (Publisher’s version ) (Closed access)7 p
Marketing management is an activity that is planned and organized including the distribution of good...
SIGLEAvailable from British Library Document Supply Centre-DSC:6357.210(96-905) / BLDSC - British Li...
The aims of this paper are to measure the brand equity of e-banking services, and to improve the con...
This is the author’s version of a work that was submitted/accepted for pub-lication in the following...
The study assesses the influence of brand awareness, perceived quality, and brand association on e-b...
The internet has been credited as an important advertising and direct marketing channel, which has t...
Abstract: Little research has been done to develop a scale to measure consumer-brand equity. The aut...
Although there has been a lot of research done to understand how to create a corporate brand that ca...
The internet has had a major impact on the balance of information that for so long worked in favor o...
The purpose of the research is to explore what brand equity is, examine different approaches to bran...
This paper approaches the subject of brand equity measurement on and offline. The existing body of r...
Contains fulltext : 149341.pdf (publisher's version ) (Closed access)10 p