Add to ORKGSocial media and digital technology’s impact on musical theatre is a subject that has not been researched extensively. Digital information and consuming online is relied upon within this age, social media controls our everyday lives, and because this is becoming more dominant, investigating its effects on a worldwide industry only seems natural to the inquisitive mind. The purpose of this dissertation is to explore how social media and digital technology impacts three key areas within the industry of musical theatre: experiencing, consuming and marketing. While these subcategories are conjunct in nature, they are also diverse. The public’s responses are intriguing, particularly with the primary research within. Using questionnaires, and Qu...
This paper looks at the largely unexplored terrain of how young people findmusic that is new to them...
Song form, structure, function and ideology are culturally and genre specific. Boiled down to its mo...
In the last five years, the emergence of social media platforms as new technologies to allow two-way...
In recent years, social media has become an increasingly important part of the marketing strategies ...
In recent years, social media has become an increasingly important part of the marketing strategies ...
Just as popular culture diversifies audience engagement across various platforms, social media has e...
Just as popular culture diversifies audience engagement across various platforms, social media has e...
In the last five years, the emergence of social media platforms as new technologies to allow two-way...
From changing consumer relationships to demands for new experiences, performing arts institutions ar...
From changing consumer relationships to demands for new experiences, performing arts institutions ar...
The usage of social media in the context of musical theatre marketing continues to grow. More and mo...
The usage of social media in the context of musical theatre marketing continues to grow. More and mo...
Since the millennium, immersive theatre has developed and emerged into the mainstream, with companie...
Producers, technicians, performers, audiences and critics are all critical components of the\ud perf...
A well-known factor in the consumption of cultural goods is that demand is subject to the ‘nobody kn...
This paper looks at the largely unexplored terrain of how young people findmusic that is new to them...
Song form, structure, function and ideology are culturally and genre specific. Boiled down to its mo...
In the last five years, the emergence of social media platforms as new technologies to allow two-way...
In recent years, social media has become an increasingly important part of the marketing strategies ...
In recent years, social media has become an increasingly important part of the marketing strategies ...
Just as popular culture diversifies audience engagement across various platforms, social media has e...
Just as popular culture diversifies audience engagement across various platforms, social media has e...
In the last five years, the emergence of social media platforms as new technologies to allow two-way...
From changing consumer relationships to demands for new experiences, performing arts institutions ar...
From changing consumer relationships to demands for new experiences, performing arts institutions ar...
The usage of social media in the context of musical theatre marketing continues to grow. More and mo...
The usage of social media in the context of musical theatre marketing continues to grow. More and mo...
Since the millennium, immersive theatre has developed and emerged into the mainstream, with companie...
Producers, technicians, performers, audiences and critics are all critical components of the\ud perf...
A well-known factor in the consumption of cultural goods is that demand is subject to the ‘nobody kn...
This paper looks at the largely unexplored terrain of how young people findmusic that is new to them...
Song form, structure, function and ideology are culturally and genre specific. Boiled down to its mo...
In the last five years, the emergence of social media platforms as new technologies to allow two-way...