Post-secondary education is becoming increasingly more common for students around the world. As quantity of education increases, it becomes less of a distinguishing factor to be simply a college graduate. For those who want to stand out, the quality aspects of education become more salient. Moreover, as this expansion happens in the number of colleges and college students, it becomes less common for governments to generously fund the college education of a lucky few. In addition, the cost to colleges to provide an education is also increasing. Taken together, simply as a measure of cost-comparison, choosing between colleges based on the potential quality-for-money is also an important reason for college quality's increasing salience. Colleg...