The induced demand model postulates that physicians respond to adverse income shocks by electing to perform more remunerative procedures. Recent work verifies the predictions of this model, finding a strong shift away from natural deliveries to the more highly reimbursed cesarean delivery in response to exogenous reductions in the fertility rate between 1970-1982. In light of this, the 10.1 percent reduction in fertility rates and contemporaneous 13.3 percent decline in cesarean rates between 1989-1996 appears to contradict the induced demand hypothesis. This paper reconciles the observed phenomenon by examining the role of the dramatic growth in managed care activity in this time period. We argue that while the inducement effect of declini...