Have I Met You Before? Using Cross-Media Relations to Reduce SPIT

Most legitimate calls are from persons or organizations with strong social ties such as friends. Some legitimate calls, however, are from those with weak social ties such as a restaurant the callee booked a table on-line. Since a callee's contact list usually contains only the addresses of persons or organizations with strong social ties, filtering out unsolicited calls using the contact list is prone to false positives. To reduce these false positives, we first analyzed call logs and identified that legitimate calls are initiated from persons or organizations with weak social ties through transactions over the web or email exchanges. This paper proposes two approaches to label incoming calls by using cross-media relations to previous contact mechanisms which initiate the calls. One approach is that potential callers offer the callee their contact addresses which might be used in future correspondence. Another is that a callee provides potential callers with weakly-secret information that the callers should use in future correspondence in order to identify them as someone the callee has contacted before through other means. Depending on previous contact mechanisms, the callers use either customized contact addresses or message identifiers. The latter approach enables a callee to label incoming calls even without caller identifiers. Reducing false positives during filtering using our proposed approaches will contribute to the reduction in SPIT (SPam over Internet Telephony)