Asian students’ preferences on destinations, choice criteria and purchase process for leisure accommodation when traveling in Europe

The purpose of the research was to discover preferences, choice criteria and decisive factors of purchase process regarding Asian students’ leisure traveling within Europe. The secondary data for this study was gathered from written materials such as books, academic publications, online articles, previous studies and reports. Besides, qualitative research approach was applied for empirical part. Methods of collecting primary data would be semi-structured theme interview and online open-ended survey. There were six interviewees and six online survey respondents who are Asian students having travelled or intentions to travel within Europe. All participants were exposed to the same set of questions, which was divided into three themes. The results of this thesis show in-depth thoughts of Asian student travellers and reflect their travel preferences in Europe. Factors of a European destination that attracts the target group were revealed. Moreover, what Asian students search for in a leisure accommodation and significant influencers on their purchasing process were discussed in the study. Not only desires built from past travel experiences but also wishes as well as deal-breakers for future travel plans of target group were studied to unveil their in-depth thoughts. The work was completed from the student’s perspective and should be the initial reference for enhanced studies