Exportation of solar energy from France to Nigeria

This thesis studies the exportation of solar energy from France to Nigeria. In this thesis, the author gives an overview on how solar power generation companies from France could export their products to Nigeria. The thesis is focused on Nigerian market, using marketing mix as the marketing tool to overview Nigeria market, which should help in identifying the right strategies to gain entry into the market. Also, the thesis examines the solar energy market in Nigeria, viewing its general characteristics and giving an overview of its needs for importing solar products. In order to characterize the nature of the Nigerian solar market, a SWOT analysis was used to enumerate the internal resources of Nigeria thereby identifying the strengths, weaknesses, opportunities and threats in importing to Nigeria for proper evaluation. As a theoretical framework, the author uses the theory of marketing mix. With the marketing mix tools, one will understand the position of the solar energy product in Nigeria, the prices in the current market, the channels of distribution and means of promotions that will attract clients toward solar energy product. The research methods of this thesis are both qualitative research method and quantitative research method. The data for this study was collected by interviews, questionnaires, website search, journals, articles and books. The result derived from the findings heights the differences in the electrical needs and usage of Nigeria consumers initiating the need for adaption before considering Importing solar panels and accessories to Nigeria. Suggestions were also given on distribution channel, pricing and promotional strategy that will help in a successful exportation from France to Nigeria